| Sponsorship 2007 Celebrating it’s 9th birthday, the Hawaii Ocean Film Festival is one of the most celebrated film events of the year. The Festival is dedicated to supporting the art of film by encouraging new film makers to learn by focusing on the topics that they feel strongly about. This year the event kicks off July 28th at an exclusive beach front venue on Hanalei Bay. With a projected audience of primarily local teens and young adults, the peak of tourist season delivers your message far beyond our shores, to the people who wished they lived here. This year, we have again been sponsored by repeat customers. So don't just take our word for it, Surf industry, Jewelry, fashion, food, and photography return every year. Major sponsors even include shopping centers ! FESTIVAL MISSION Our focus is on premiering new independent films, showcasing film-makers from around the world and networking new filmmakers to see the world beyond the computer screen. We focus our sponsorship invitations on products and services that resonate with our audience. You were not contacted because your name appeared on some mailing list, we contacted you because your product is what our target audience cares about. BRAND RECOGNITION If your mission is building business in the sports, entertainment, environmental & fashion industry see if sponsorship will work for you |
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| KEY SPONSORSHIP BENEFITS - Sponsor Expo area at main Festival venue. - Exclusive to the sponsors industry. - Prominent acknowledgement in all media, press releases, promotions, advertisements (print, radio, Internet, TV/cable, web - Sponsor logo on the official festival web site with a hyperlink provided to sponsors site for a full year. - Full page ad placement for sponsor in the Festival program. - VIP access festival passes. Entry to celebrity / filmmaker interview areas, screenings, Awards Gala - screening tickets to use as giveaways - Sponsor banner display at all venues. - Sponsor to present an Award at Awards Party. - Co-branded TV commercials - Sponsor commercials or slide aired before film screenings. Commercials provided by sponsor. SPONSOR VISIBILITY • Print Media: Festival program, posters, postcards, print ads, invites • Film Media: Pre-screening trailer, DVD promotional loop, On-screen tribute :30 promo • Merchandising: The Festival Bag, Lanyards, Festival Merchandise • Street Team: Festival Street Team to distribute co-branded promo materials prior and during Festival • TV commercial to promote Sponsor Logo and air on cable networks SPONSOR PRESENCE - ACCESS AND ACTIVITIES Be where your brand should be, bring your clients or treat your key employees * Festival Passes and Gala After-parties * Hospitality / Filmmaker's Lounge * Happy Hour * Seminars * Screenings * Premieres SPONSORSHIP LEVELS in an effort to be as inclusive as possible, community participation begins at $100. Dare to compare......HOFF....Malibu Film Fest Title Sponsor - $10,000 $100,000 Presenting Sponsor - $5,000 $50,000 Leading Sponsor - $4,000 $40,000 Major Sponsor - $2,500 $25,000 Awards Night $2,500 $25,000 Official Product - $1,500 $10,000 Supporting Sponsor $1,500 $15,000 Contributing Sponsor $1,000 $10,000 Community Sponsor $100 $1,000 SPONSOR ACTIVATION * Co-created promotion and merchandising opportunities with Festival Partners * Packaging incentives with Festival access (tickets / passes) * Product sampling, giveaways * interactive exhibits and demonstrations We will create a benefits package to match your cash or in-kind contribution. Or a combination of paid and in-kind sponsorship contributions. These benefits are based on the corresponding sponsorship levels. IN-KIND SPONSORSHIP LEVELS In-kind contributions meet product or service needs of the Festival. * Hospitality Partner Hotels, Restaurants, Guest Services, Airfare, Rental Cars * Media Partners Print, Radio, TV, Web sites, Web cast * Production Partner Film, Event or Production Services, Venues, Printers, Graphic Arts Measured Media Sponsorship is assessed as a full face value media buy MEDIA COVERAGE Hawaii Magazine, Haleakala Times, Honolulu Advertiser, Star Bulletin, Garden Island Newspaper, 101 Things to Do in Hawaii, Herald, and other media sources carry the co-branded advertising, editorial and classified promotions. 2006 Media Impressions Report available on request. Because our festival is so unique, we receive a lot of editorial coverage. Although there is no set value on editorial, media industry values it at 3x the cost of advertising on the same space. |
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| NEWS FLASH ! |
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| 2007 Festival Highlights and interviews on "Hawaii Reel Stories " Oceanic Time Warner Cable Channel 16 15 BROADCASTS SCHEDULED FOR 2008 VOD on Channel 15 Coming Soon |
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| Source: Accenture, April 2007 Gavin Mann, digital media lead for Accenture's Media & Entertainment practice, said "This is just the beginning... where the media content environment grows more fractious and the user gains more control and power... The key to (traditional, established content providers) success will be identifying new forms of content that can complement their traditional strengths." According to the study: 68% of the respondents said they believe that within three years their businesses will be making money on user-generated content 62% said they believe their companies will make money through advertising and sponsorships of social media 21% anticipate improved profits from subscriptions 18% expect profits from pay-per-play offerings 24% of respondents said they do not yet know how their businesses will profit from user-generated content. |
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FESTIVAL FACTS In 2004 we presented 17 films for 14 hours of programing. 30% of our films were made by women, and we were proud to share stories by Native Hawaiians, Native Americans, and the indigenous people of Canada. This was the first year that we accepted student films into the festival. In 2005 our winning student feature length film came from the Island of Niue in the South Pacific. Our short film featured the work of a young filmmaker who has now gone on to produce his own feature length film. We were happy to Support the organizations that support the environment. The Snorkel Bob Foundation, SurfAid International, and the Harvard School of Medicine. In 2006 we offered the Surfrider Foundation free demonstration space to build up membership of the newly formed Kauai Chapter. Our winning student short was an animated film made by an elementary student. We were proud to feature x amount of films made by young adults About our film makers - where are they now ? We are proud that our film makers are affecting change in the environment and progressing in their Careers as film makers: 2004 Filmmaker Ziggy Livnat's film "Learning to Sea" found international distribution and got a great deal of assistance with the soundtrack from Martin Sheen We were able to play Ziggy's short film on preserving the coral reef at the 2006 festival, which can now be seen on inter-island flights, sponsored in part by the Snorkel Bob Foundation. 2004's "Navigating Change," on the Northwest Hawaiian Islands may have been instrumental in the formation of the new national monument. Kai Makana, who oversaw the production of the 2005 feature length student film "E walu o Ke Kai," to cherish the seven seas, went on to produce it's own feature length film, which made the rounds in last years festival circuit. "Kahea Loko," call of the pond, now has the film and curriculum circulated statewide. Elizabeth Pepin and Sally Lundburg submitted a sneak preview of their film "One Winter Story," in 2005. That film is now on the festival circuit. |
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| 100 days of promotion has begun, and continues after the closing night... we will provide the special promotions and events info here soon. SPECIAL EVENTS High profile, Events present options for aligning company branding. Select (or co-create) a unique event to compliment and extend your branding needs. - Opening Night Film: - Red Sand Premieres: - Film Seminars: - Closing Night Festival: - Awards Party: The HOFF events & pavilion provides sponsors with a home base for exhibits, sampling, contests, and to connect with the audience at the events. But unlike other festivals that end after closing night, our promotional activities end after the following weekend. See the schedule below to find an audience right for you. |
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THIS PAGE IS UNDER CONSTRUCTION CHECK BACK SOON |
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| Other Hawaii Ocean Film Festival Activities On the ofilmfest.com website home page, we show a letter about the educational project we began last year. We are also Participating in the development of a college level Production Course in conjunction with the Office of Continuing Education and a group of educators from our local college. |
| Media Content Growth Potential % of respondents) |
(Q1 2007, |